Search Engine Optimization / Search Engine Marketing

SEO / SEM will be the most challenge phase of your website development. You will need to take a unbiased view from your website on the outside looking in.

Even the best looking website can often fail without taking a proactive approach to marketing.

SEM and SEO Tips

Some of the most plain and basic looking websites could be all-stars when showing on the first page of search engine results.

Many aspects of SEO can feel like part science and part art. The search engines are a dynamic and constantly evolving. The knowledge and skills you learn today on SEO / SEM will be different 5 years from now, just as the skills you may have learned 5 years again are vastly different today. There is a lot of information out there on SEO, some wrong and some right. The main thing to keep in mind is how current is the information. Google, Yahoo, and Bing change by the minute and the more current information you have on the search engines the better understanding you will have on the fluctuations in the search results.