SEO / SEM Definitions
SEM: Search Engine Marketing. This is paid advertising on search engines or other targeted websites. This can become expensive if you do not plan and target your advertising audience.
SEO: Search Engine Optimization. This includes many aspects of your website and how it relates to your products and service vs how others selling similar products and services are rating. Content is king, as the more content you present on your website the more credibility you will gain.
SMM: Social Media Marking. Usually involves comments left in Facebook, twitter, Yelp by others about your products and services. This can be positive or negative. A positive example would be Liking a post about your product and services. A negative example is a bad review on Yelp about your products and services.
SMO: Social Marketing Optimization. This is relating to making posts that bring awareness to your products and services. You must be careful on this one to not spam social media by only make social posts to relevant topic areas.
PPC: Pay per advertisement click
PPV: Pay per advertisement click
Google Analytics: You place a special code on your website, and Google will give you more detailed specific on your traffic and how it relates to search results and advertisement productivity.
Metatags: Hidden tags that are placed on web pages that inform search engines of the keywords, description, demographics, and content category the particular web page to be associated with.
Back Links: These are from other websites that reference and point to your website. This can be positive and negative. You want links back to your website to be relevant on the website they are on to the products and services you are offering